All work
CASE STUDY ·
Consumer App
CLIENT
Fable
INDUSTRY
Consumer App
SERVICE
Social Media Design
SCOPE
SOCIAL
MOTION
BRAND KIT
Fable
THE BRIEF
CONVERSION RATE
BOUNCE RATE
AVG ORDER VALUE
TO LAUNCH
EXCEEDED TARGET 2.4X
THE CHALLENGE
Where we started
Relaunch a heritage outerwear label for a younger audience without losing its craft credibility. The existing experience was inconsistent, slow to update and unclear about what made the brand different.
THE APPROACH
Strategy before aesthetics
We ran a short discovery sprint, aligned on positioning and success metrics, then moved into concepts with weekly reviews. Every design decision traced back to a goal.
THE OUTCOME
Shipped, measured, refined
Launched on schedule with a system the in-house team could own. We stayed on for a month post-launch to iterate on the data.
★★★★★
“The site finally feels like the product: quiet, confident and considered. Sales followed.”
LET'S WORK TOGETHER
Start a conversation with our team and discover how strategy,
design and craft can unlock your growth.
Lumina
We design products, brands and stories that move markets — blending strategy, craft and performance.
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